I have seen the add, its short and spicy and gets right to the point.
I am an MSN groupie. I will be the first to admit to that. This has been the case for far longer than you may think, considering I have only been at Microsoft for a few years. A buddy of mine, Bill Waters, used to call me Microsoft Bob for kicks because I actually bought Windows 95 (and signed up for my first MSN account) the day it shipped. Of course, I loathed MSN at that point – it was slow, hard to use, and felt like it was just slapped into Windows Explorer without much rhyme or reason. But of course, things have improved over time.
One of my biggest pet peeves as an MSN employee is that I don’t feel as if we have done a good enough job over the last few years educating the public on some of our coolness. Things like Photo E-mail, MSN Messenger Audio, or some of the cool rich client interfaces to web data in the MSN Premium client. The first time I used the calendar in MSN Premium and realized that I was actually manipulating data on Hotmail, I was pretty impressed. There isn’t much out there like this, yet most people don’t even know it exists. Same goes for MSN Radio Plus and MSN Video. Or Outlook Live. Or MSN Newsbot. Or MSN Spaces!
I think all this is going to change in the next few months. MSN Search‘s new TV commercials are, quite simply, badass. They are the first fun piece of advertising I have seen come out of MSN in a while (I don’t consider strange butterfly guys all that entertaining) And now that the search service is alive and kicking, the big marketing push is up next with commercials during the Superbowl, Grammys, and the Oscars – so expect to see a lot of these commercials if you haven’t already!
Does the service live up to the hype? You be the judge. I am now running about 75% of my searches on MSN Search and am rarely disappointed. The other 25% are launched from my My Yahoo page (I can’t seem to give that thing up after all this time) or because I typed Google.com into the address bar out of habit. Will I ever switch cold turkey? I don’t know. But I hope to. Not just because I work on MSN services and would like my friends to succeed, but because I like to use the best products and services out there – and I like them to be integrated with the rest of my experience, both visually as well as functionally. I use MSN Messenger, MSN Spaces, and the Toolbar. I use Hotmail all the time. I would love it if I never had to "go elsewhere" to do the thing that I do 25 times a day. And I know that the only way I can get to using MSN Search 99% of the time is if MSN is providing the best service out there. (Although I am a little sad that I am #2 on Google for "MSN Spaces" but not in the top 10 on MSN Search or Yahoo Search!)
It will be tough, though. Yahoo is coming on <u