According to Arthur Sulzberger Jr, publisher of The New York Times, it’s blending "the accessibility and the portability of print … with the immediacy and interactivity of the Web," according to a report in The Seattle Times."
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Was reading about this on Longhorn Blogs and I must say its definitely awesome, seeing the text flow flawlessly no matter how the window is resized. I just hope it gets embraced and encouraged by more news paper companies as a new exciting way consume information and there definitely is big advantage for the reader to do so. The content is more alive through new technologies made possible by the Internet such as RSS, Broadband, so you can always have up to date information.