Come this fall, however, the Redmond software maker is planning to turn up the Genuine Advantage heat in two ways: By baking more Genuine Advantage checks directly into Windows Vista, and by taking aim at PC makers, system builders, Internet cafes and other sources of potentially pirated software.
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I think Microsoft is still missing the target, there is a lower rate of piracy through channels such as PC OEM’s, its the Company’s own Volume Licening programs that are the major contributor to piracy of Windows and Office programs. Windows and Office Volume License do not require activation, compared to the OEM and Retail versions that do. Microsoft is counting on the moral standard within companies to prevent distribution of volume license Windows and Office outside their license agreement. So far, that has not been much of a success, I believe activating those Volume License Microsoft software is really the key to stomping piracy or require companies to implement better software asset management within their IT departments.