Official look at the new Windows 7 Packaging

Brandon Leblanc of the Windows 7 Team Blog makes its official with a quick look at the new Windows 7 packaging coming this fall. With this release, Microsoft has made it much simpler to open the case while still protecting its contents.

Simple, Clean and Easy To Open…

We approached the packaging for Windows 7 the same way we approached the product – by listening to what our customers told us they wanted: make it a simple clean design, easy to open, and reduce waste.

Simple Design

Customers told us they liked the big bold Windows logo and how it clearly communicates that it’s Windows 7. They like larger typefaces to make it easy to read and they like background colors for each edition to make it easier to differentiate between Windows 7 Home Premium all the way to Windows 7 Ultimate. In their own words, the “clean” design gives off a “fresh” feel.

Learn more here

The mechanics is tremendously easier this time around, think DVD movie packing simple. The Vista product box is like a vice grip. Customers I believe will have less frustrating experience this time around. I am looking forward to see what design is used for the holographic Windows 7 disk.


Windows 7 advertised at the ‘Microsoft Store’ – Coming Soon!
Windows 7 Product boxes: Simple, Elegant and Informative
Distinctive Windows 7 Branding


Windows Vista Packaging – What has changed?
Opening the Windows Vista Box Update
Windows 7 Anytime Upgrade – Unlocking more benefits with less effort
Announcing New Packaging for Windows Vista and 2007 Office System



Filed under 7 Journal

59 responses to “Official look at the new Windows 7 Packaging

  1. Prabhpreet

    So, will the packaging be "green" and use less space?

  2. marjorie

    I am sure its recycleable if you plan on throwing it away.

  3. Unknown


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